Bird's Custard Powder — The Original Since 1837

Before there was instant custard, before there were ready-made pots, there was Bird's. Invented by Alfred Bird in 1837 — originally for his wife, who was allergic to eggs — Bird's Custard Powder is the original custard brand and has been a beloved British kitchen staple for nearly 200 years.

Smooth, golden, and wonderfully versatile, Bird's Custard is the benchmark against which all other custards are measured. Make it thick or make it pourable — it's entirely up to you.

How to Make It

Simply mix the powder with a little cold milk and sugar, then stir in hot milk and heat gently until thickened to your liking. Ready in minutes, with no lumps and a consistently silky result every time.

Serve It With

• Steamed puddings — sticky toffee, treacle sponge, jam roly-poly
• Crumbles — apple, rhubarb, or mixed berry
• Pies — poured generously over a warm fruit pie
• Trifle — the essential custard layer in any proper British trifle
• On its own — sometimes a bowl of warm custard is all you need

Why Bird's

• The original custard powder — invented in 1837, trusted ever since
• Egg-free recipe — suitable for those with egg allergies
• Customisable consistency — make it thick or thin to suit your dessert
• Nearly 200 years of British kitchen heritage

250g tub. Product of the UK. Imported for British Sweets & Treats and delivered Australia-wide.