Short Dated Products
There is considerable confusion regarding the differences between a Best Before Date and a Use By Date so to help clarify, the differences are as follows:
Best Before Dates (BBD's): Foods with a longer shelf life or those unlikely to be a health risk are labelled with a BEST BEFORE date. These dates are set by the manufacturer and typically food that has reached its best before date can be consumed for some time after the date has past without harm.
Use By Dates: Perishable foods which are likely to be a health risk after a short time are labelled with a USE BY date and should NOT be eaten after the Use By Date has expired.